I thoroughly agree with this. it makes me a bit nervous. Although, I trust moyesy to makes the right decisions with the "relatively" small budget we have (we must remember, in terms of transfers, that managers are prob waiting for the euro's to finish). However, when i see that Man City are going for £20mil players (Eg: Jo), and we're debating about 5milioners, it still worries me slightly. Forget about the top4, if we can't compete with the teams around us like city,b'burn,villa etc, then we have no chance. I know we're not a rich club but we have a good base, which we need to add to (not replace). When i hear us linked with the likes of Fernandes (on a permanent), moutinho, etc, this is the way to go, (even if it costs a little bit).
We must remember, we've set the standard outside the top four. We CANNOT let ourselves slip behind the pack. Therefore, we need to keep our quality (eg. Arteta) and add extra QUALITY (note: quality with a capital Q.U.A.L.I.T.Y). Sorry to say it but expectations are higher than ever now.