Now that's more like it. If folk don't give feedback, you don't get further inspiration and it all goes flat.
I did a lot of research recently into our history, and it's only my opinion, but Kelly's design of the badge had zilch to do with our club. We have never played in Everton in our lives, so not really sure why we were named as such, but to then associate further with the village is a bit bemusing.
Meanwhile, we have a big church on our corner that gets ignored, as does anything else from Walton, such as the old zoo for example.
My version of the tower was intended to appease both fans and club, like a half way measure. It would be easy to rule it out altogether. It's important to remember that artwork is a bit like a caricature in that you have to look at something and decide what is a defining feature. You can't put a photograph inside a shield, as although it is exact, it just doesn't work. I thought the tower the club used was the best tower so far, and came to this conclusion after designing different ones myself, only to never be quite happy about them.
So I decided to use the silhouette of St Lukes church, and sit the tower inside, so it then had a nod to both. With the laurels, I figured they just didn't work in terms of reproduction, so I used 9 stars, to represent 9 titles, and formed them into the shape of a laurel, to give a little nod to both our achievements and our previous badges. You can see it on one of the side panels.
To ignore such a famous river as the Mersey, is just asking for Liverpool to claim it, so why not claim it first?
Colours, crosses, laurels etc, are all interchangeable. What I tried to do was find something that worked. The badges above with laurels etc may look cute, but they don't work. As soon as the logo goes onto something small, all detail is lost, hence why I've kept things bold and without effects in most.
The blue and white was initially also a nod to our first kit, not just the Mersey, so it was 2 birds with one stone etc. The ribbon across the tower was a way to get the old features back into a badge, and still make it work commercially. It's not the silly band that we've had on previous badges.
For example:
I look at it more of a salt and pepper pot opportunity than a helter skelter etc.