Lol, I don't 'feel' it's free advertising Mr Football Aid, it 'is' free advertising, charity or not.
If every business / charity posted here, there would be little room for member discussion, hence why it was queeried. Had you mentioned you worked with EITC I wouldn't have asked, as we all support that here, but it all sounded a bit like a 'Race a Ferrari round the track' day out, which tend to be profit driven, and you have to navigate your site to find the charity connection, so no ill feeling intended.
I'll add a link on your behalf:
http://community.evertonfc.com/about/our-partners/
Good luck with the fund raising.