I don't condone the wages but it's entertainment - film stars get millions per film, they have done for years. Football's no different really, it's a form of entertainment enjoyed by billions worldwide. The players are just getting their piece of the pie. Clubs should be lowering ticket prices now as the big money comes from TV. Hopefully Swansea's set away ticket price (£25 I think) will set a precedent for other clubs to follow.