The Daily Mail are in on the act now.
http://www.dailymail.co.uk/sport/football/article-2599917/MARTIN-SAMUEL-Everton-fairytale-hooked-shame-built-50m-loan-sham-Lukaku-Barry-Deulofeu-Wengers-right-moan.html
Although, the headline doesn't quite tally with what Martin Samuel says.
He says that it's unfair that clubs who loan players are given the green light to enter European competitions, whereas players who buy outright and overextend themselves financially sometimes do not meet UEFA's entry criteria. He doesn't criticise Everton's "very smart" use of the loan market, but says it's an oversight by UEFA in the Financial Fair Play criteria.
He also says Wenger is hypocritical for complaining about it when he has a dozen players out on loan affecting several competitions in the same way as Everton's loanees have.