Matt touched upon it, the league has to remain priority to maintain levels of income. The Europa League is simply a welcome addition. The prize money for reaching the semi-finals is less than it is to have one Premier League game televised.
First qualifying round: €120,000
Second qualifying round: €130,000
Third qualifying round: €140,000
Play-off round elimination: €150,000
Base fee for group stage: €1,300,000
Group match victory: €200,000
Group match draw: €100,000
Group winners: €400,000
Group runners-up: €200,000
Round of 32: €200,000
Round of 16: €350,000
Quarter-finals: €450,000
Semi-finals: €1,000,000
Losing finalist: €2,500,000
Winners: €5,000,000