Relax Haf, personally I think the Kitbag deal is a good one for the club from a financial point of view. The benefits of £3m incoming per year outweigh the cons of not being able to buy the kit from elsewhere.
It's the foreign based fans I feel for though, the cost of shipping to US (land of Tim Howard)/AUS may deter fans from buying kit from the website. Maybe Kitbag should team up with Dick's Sportings Goods or Rebel Sports to push Howard/Cahill merchandise, but it may not be worth the effort, financially speaking.