This topic has gone off the rails..
Everton were making losses of half a million a year prior to selling merchandising rights to a retailer.
Everton take a fixed income with bonuses if Kitbag meet sales targets.
Kitbag have made a loss in both years since they agreed to take on Everton.
Incidentally, Kitbag aren't the only retailers of Everton merchandise, Le Coq Sportif's licensee Focus International also sell Everton merchandise on Amazon:
http://www.amazon.co.uk/s?ie=UTF8&search-type=ss&index=clothing&field-keywords=Focus%20International
From February this year, Focus International is 80% owned JD Sports. That's why the kit is rumoured to be from NIke next year.